![]() ![]() The story of Max Brenner in Boston is a sad one because he was a victim of greed and mismanagement. When administrators from McGrathNicol Partners were appointed on September 28, the company stated that rising costs and a more competitive retail environment were to blame for its demise. Max Brenner is well-known for his Decadent Pizza, Decadent Hot Chocolates, Chocolate Fondue for Two, Tutti Frutti Waffles, and Tutti Frutti Cheeseburgers, among other things. Max Brenner, the Australian chocolate company that filed for Chapter 7 bankruptcy protection in September, has been an Australian institution for more than two decades. Max Brenner: A Sad Tale Of Greed And Mismanagement If you’re looking for a chocolate fix, Max Brenner is definitely the place to go. It’s also a great place to be young all year round.I’m not sure if Max Brenner makes their own chocolate, but they definitely serve some delicious chocolate dishes! Their chocolate pizzas are a must-try, and their chocolate fondue is also very good. So in these winter months, Max Brenner is a great place to reconnect with your inner child and enjoy a hot chocolate. It doesn’t feel corporate, however, and that’s what makes it successful. So, is it a good restaurant? That depends, but ultimately Max Brenner isn’t a restaurant - it’s a brand, an experience of chocolate that has been structured for you by a massive team of young minds, from the mugs to the music to the menu. The experience of Max Brenner, on the other hand, never falters. The veggie sandwiches taste a bit bland, and the chocolate peanut-butter crepe, while delicious in its first bite, overwhelms afterward. The food at Max Brenner wavers in quality. It’s about being nostalgic, but looking forward. Yet, going to college - especially in a large, urban setting - means finding independence, experiencing life, going out into the world and having fun, not staying in and sticking with the past. We’re too young to call ourselves adults, enjoy a nice glass of wine and talk about the kids at a stuffy restaurant in the Financial District. Max Brenner makes chocolate into something you can genuinely enjoy as you transition into adulthood, because holding on to our inner child doesn’t have to be a bad thing.Ĭollege, more than any other time in your life, reflects the Max Brenner attitude. The first sip is seductive and sweet, “grown up” in some ways yet cozy and comforting in others.Īfter all, chocolate is playful, but it also reminds us of our childhoods. Holding the mug, which is shaped a bit like a pod, allows memories of sitting next to fireplaces in snowy cabins to surface. The design of the cup (a “hug mug”) traps the steam and intentionally directs it toward your face, so you can smell the chocolate and the caramel and feel the warmth on your cheeks and lips. ![]() Max Brenner’s hot chocolate ruins other hot chocolate for you because it allows you to experience the drink in a whole new way. The classic chocolate milkshake tastes sophisticated with hazelnut - and who doesn’t love that pairing?īut when people think chocolate, especially when it’s cold outside, one thing comes to mind. ![]() Waffle sandwiches are classed up with prosciutto and lightly-dressed arugula. Fritters with a nacho cheese dipping sauce are really “sweet corn croquettes with Manchego,” but that doesn’t make them any less addictive. The whole menu should seem childish, but it actually isn’t. As opposed to catering to kids, as many chocolate stores do, Max Brenner has a different clientele in mind - twenty-something’s looking for a fun way to keep their inner child alive while indulging in something sweet. Nothing about Max Brenner says “kitschy quaint chocolate shoppe.” Step inside the Boylston location, and you’re greeted by music you might expect to hear in a club and a full-service bar showcasing chocolate cocktails. Just in time for the cold months ahead, Max Brenner, a chocolate bar-turned-bistro on 745 Boylston St., launched a new waffle menu to accompany their classic hot chocolate, in an attempt to marry the sweet and savory items on the traditional menu and continue their legacy of innovation. Max Brenner’s Turkey Club Waffle Sandwich PHOTO COURTESY MAX BRENNER Winter is coming, and for most, that means a number of holiday traditions such as trips to the park for ice skating, bundling up in comfy clothes or sipping a large mug of something warm. ![]()
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